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Overtone wanted help with thought leadership on their SaaS Customer Listening product, OpenMic. We worked with the CEO and the VP Marketing to develop several thought leadership papers that Overtone used with their customers and with prospects. On behalf of the company, we also delivered a talk on the principles of good Customer Engagement Strategies at the Customer Experience Summit conference in Chicago. We also delivered a webinar, hosted by Overtone, to explain how companies can build their own Listening Platform from where they exist today. |
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Agistix needed positioning for their SaaS inbound logistics system, that they were selling to major retailers and other distribution centers. We worked with executive management to develop several positioning papers that reframed the opportunities for prospects, and for sales reps. |
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CastIron systems builds and sells integration appliances for applications as between Salesforce and Oracle, or SAP and Salesforce. They wanted a series of papers and editorial review guides to help position their product, which was new to most of the market. We developed this series, and helped prospects understand how to use this new product. |
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A subsidiary of Teknekron, Software Alliance, provided enterprise applications for banks. We helped them develop and execute a marketing plan, sales management plan, and also helped them relaunch the product line for an acquisition of a company that served a different sector of the market. |